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How to Build a Beginner-Friendly Coaching Business

By coaching athletes of all levels and aspirations, Christine Schirtzinger has learned how to build a better business—and be a better coach.

Black and white image of Christine Schirtzinger in a race with her athletes
Christine Schirtzinger with some of the participants from her Girls Gone Tri program.

By coaching athletes of all levels and aspirations, Christine Schirtzinger has learned how to build a better business—and be a better coach.