Frank Overton of FasCat Coaching streamlines a strategy for cost-effective marketing that can be scaled to fit any business. Couple a simple website with smart content marketing and you can get real traction that leads to growth.
Frank Overton and Mike Ricci share more detail about their marketing strategies, both of which place a strong emphasis on attracting athletes with solid training advice.
Mike Ricci of D3 Multisport started out with a goal of getting to 100 athletes. He quickly realized he was going to need to hire more coaches. He describes the mistakes he made early in his career and how he manages his business now.
Frank Overton and Mike Ricci describe how they go about hiring coaches to join their team. With hindsight on their side, these coaches explain why people and process factor heavily into their hiring decisions.
Wenzel Coaching is a Portland-based business co-founded by former pro cyclist Kendra Wenzel. Today she coaches athletes at the highest level of the sport and equips her team of coaches to work with a wide range of clients. Find out more about her winning formula and her commitment to growing the sport of cycling.
USA Cycling’s Jim Miller reviews everything a coach must take into account to prepare a training plan that cultivates both performance and longevity for the athlete.
Mary is in search of building a big aerobic fitness base for Ironman-distance racing. Ultimately, she has wants to qualify for Kona and she believes Alan Couzens is the coach who can help her make that dream a reality.
There’s plenty of information to gather when deciding whether to take on a new athlete. Coach Alan Couzens responds to Mary to learn more about her training history and lifestyle.
Athletes often underestimate the amount of fitness that they lose in tapering for, and recovery from, excessively frequent racing. This is especially true in Mary’s case where she is looking to make a significant jump in training load in order to properly prepare for the Ironman distance.
Get a better understanding of how Coach Alan Couzens plans to evolve Mary’s fitness and physiology in order to reach her season goal.
As head coach and founder of MAD Science Coaching, Alan Couzens works primarily with triathletes—amateurs, serious amateurs, and a few pros. More recently, MAD Science Coaching began providing training plans and testing to amateur athletes, leveraging Alan’s experience in the lab, testing pro athletes competing at the highest level of the sport.
A young, ambitious triathlete with limited race experience reaches out to Coach Andy Kirkland for help in making it to the Olympic Games in 2024.
Dr. Andy Kirkland outlines what it will take for an aspiring young triathlete to go pro, illuminating a biopsychosocial approach to season planning.
Andy Kirkland is a Lecturer in sports coaching at the University of Stirling in Scotland. He works with coaches from the grassroots to the highest level of sport on the MSc. Performance Coaching Programme.
Coach Trevor Connor reflects on his work with a masters cyclist with big hopes for Nationals. Find out more about her athletic history and lifestyle in the lead-up to the racing season.
Coach Trevor Connor presents the season plan he created for Cynthia, a female masters athlete based in Colorado. Connor’s plan includes the training detail for the final weeks leading up to Nationals.
Recovery is at the heart of training adaptation. Without rest the body can’t rebuild and get stronger. This is why recovery is fundamental to how I coach and a focal point for my athletes.
The principles of block training can be applied across endurance sports, whether the athlete is elite or amateur. The biggest difference is that elite or pro athletes have more time to train.