Frank Overton of FasCat Coaching streamlines a strategy for cost-effective marketing that can be scaled to fit any business. Couple a simple website with smart content marketing and you can get real traction that leads to growth.
As FasCat Coaching grew, it opened a brick-and-mortar performance center and sold power meters. Once the market was saturated, Frank Overton took his business virtual and set his sights on coaching athletes nationwide.
Frank Overton and Mike Ricci share more detail about their marketing strategies, both of which place a strong emphasis on attracting athletes with solid training advice.
All-star guests like Dr. Stephen Seiler, Frank Overton, and Sonya Looney share their favorite cycling workouts and how they fit into different training styles.
Training zones have served an important role for decades, but with the sophistication of training software and portable devices, do they still have a place?
Trying to predict your performance can be nerve-wracking but in this era of training metrics and numbers, data can tell you a lot.
Frank Overton of FasCat Coaching streamlines a strategy for cost-effective marketing that can be scaled to fit any business. Couple a simple website with smart content marketing and you can get real traction that leads to growth.
As FasCat Coaching grew, it opened a brick-and-mortar performance center and sold power meters. Once the market was saturated, Frank Overton took his business virtual and set his sights on coaching athletes nationwide.
Frank Overton and Mike Ricci share more detail about their marketing strategies, both of which place a strong emphasis on attracting athletes with solid training advice.
Frank Overton and Mike Ricci describe how they go about hiring coaches to join their team. With hindsight on their side, these coaches explain why people and process factor heavily into their hiring decisions.
Training gadgets can be great gifts for cyclists, so this episode we talk about what training tools are worth it.
We are joined by pro cyclist Sepp Kuss and the founder of FasCat coaching, Frank Overton, to dig into dealing with contradictory advice.
Which is better, sweet spot training or polarized training? To find out, we invited in proponents of each type of training — FasCat’s Frank Overton on the sweet spot side, and Boulder Center for Sports Medicine’s Ryan Kohler to advocate for a polarized model — and let them have at it.