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Coach Julie Dibens with one of her professional athletes, Ironman champion Matt Hanson

Is Your Athlete Approaching Their Athletic Potential?

There’s a fine line separating performance and athletic potential. This case study illustrates the real consequences of overtraining and how training load can be better managed to avoid the high-stakes gamble altogether.

a woman runs through mist in running race

How to Gain Wisdom in the Aftermath of Racing

Every coach will be involved in athletic performances that fall short of expectations, leaving both the coach and the athlete dissatisfied. What is the best way to handle these situations?

The Craft of Coaching - How to Avoid Difficult Relationships with Athletes

How to Avoid Difficult Relationships with Athletes

No one wants to “fire” an athlete. But there are times when the coach-athlete relationship is clearly not working. Coaches need to reflect on these difficult situations and athletes so they can identify problems before things get personal.

Illustrated headshot of Joe Friel

What Was It Like to Be Coached by Joe Friel?

Ryan Bolton was coached by Joe Friel for the duration of his career as a pro triathlete. He reflects on what made that relationship work and the lessons he took from it in establishing his own coaching business.

Coach Philip Hatzis coaching an athlete

Different Business Models for Coaching

Joe Friel explores the pros and cons of different options available to coaches, both online or face-to-face. Consider the quality of the service you deliver, the time investment, what it’s worth, and the level of expertise required.

Coach Philip Hatzis reviews a plan with another Tri Training Harder Coach

Build a Solid Platform for Growth

Coach Philip Hatzis is in the business of positioning coaches for growth, both professionally and financially. He describes the mindset that every coach needs to embrace before they can effectively grow their business.

Coach Philip Hatzis of Tri Training Harder

Coach Philip Hatzis: From Training Camps to Training Coaches

When and why did you start a coaching business?  I started the business in 2010 while at university. Initially, I was all set to go into the Army. However, Tri Training Harder took over. A couple of friends and I set up the business to get some work experience as we needed a summer internship while […]

Coach Gordo Byrn on a trail in the Grand Canyon

Finding the Value of Your Time

Your billable rate is a key metric that will inform nearly every decision that you need to make in running a business. Gordo Byrn applied the same approach he took with his financial consulting business to his coaching business.

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Marketing Your Coaching Business

Frank Overton of FasCat Coaching streamlines a strategy for cost-effective marketing that can be scaled to fit any business. Couple a simple website with smart content marketing and you can get real traction that leads to growth.

Racing shot of Frank Overton of FasCat Coaching

Frank Overton, FasCat Coaching

As FasCat Coaching grew, it opened a brick-and-mortar performance center and sold power meters. Once the market was saturated, Frank Overton took his business virtual and set his sights on coaching athletes nationwide.

FasCat Coaches riding on a gravel road

A Behind-the-Scenes Look at Marketing

Frank Overton and Mike Ricci share more detail about their marketing strategies, both of which place a strong emphasis on attracting athletes with solid training advice.

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Managing a Coaching Team

Mike Ricci of D3 Multisport started out with a goal of getting to 100 athletes. He quickly realized he was going to need to hire more coaches. He describes the mistakes he made early in his career and how he manages his business now.

Coach Mike Ricci coaching triathletes

Mike Ricci, D3 Multisport

As a business owner, Mike Ricci personally interviews prospective athletes so he can match them with the coach who is best-suited to help them reach their goals.