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David and Megan Roche on a trail with their dog.

You Are Born for Coaching

The backstory of SWAP Running attests to the value of curiosity, naivety, and a good dose of grit. David and Megan Roche channeled their love for the sport into a coaching business with a reputation for winning.

Joe Friel kneels at the edge of an indoor pool to talk with an athlete in the water

Are You Ready to Step Up to Coaching Pros?

Supporting performance at the highest level will cost you time and money. Coach Joe Friel shares a balanced approach to the high-stakes game of working with pro athletes.

Lauren Vallee smiling while crossing a finish line

With Is Greater Than Against

When female athletes are encouraged to work with their competitors—not against them—it raises everyone’s game, as Coach Lauren Vallee knows only too well.

Lauren Vallee sitting in a chair

What Gets in the Way for Women

Body image, underfueling, negative self-talk, comparison—these are just some of the things that commonly prevent female athletes achieving their best, yet they don’t have to. One coach shares her way of turning this around.

Lauren Vallee sitting in a chair

Coaching Resilience, Every Cycle

Lauren Vallee brings a unique perspective to an athlete’s menstrual cycle, viewing it as an opportunity for coach and athlete to build resilience every single month.

Black-and-white image of a woman running past a vineyard

Changing the Conversation from Weight Loss to Performance

The misconception that “lighter is better” has undermined endurance athletes of all genders, but a shocking number of female athletes have been emotionally and physiologically destroyed by weigh-ins and negative body talk. Coaches can learn how to best navigate conversations on this topic with these simple guidelines.

Shirtless middle-aged man doing decline sit-ups

How Hormones Conspire to Store Fat 

As athletes get older, hormone levels shift, disrupting how the body manages glucose and insulin and inviting a slow creep of excess weight.

Illustrated headshot of Joe Friel

The Upside of Growing Old

The OG of endurance sports coaching shares how bike racing and life have changed since he turned 70—and what you have to look forward to.

A masters athlete puts on her googles as she gets ready to swim in the ocean

Lifelong Pursuit: The Value of Physical Goals for Aging Athletes

As a latecomer to the competitive running scene, Cathy Utzschneider knocked out top results as a masters athlete while also coaching 75 USATF age group champions. She shares her experience on how best to remain engaged and open to what’s next.