The Craft of Coaching, Live Q&A: How to Expand Your Coaching Services

Most coaches have additional expertise to offer their athletes as services, but there’s more than one way to grow your coaching business.

Video Transcript

Joe Friel [0:04]:

One of the ways to resolve this problem is to have specialists that you work with within your coaching company—like a bike fitter, for example. You find a bike fitter you trust, and that bike fitter provides a service to your clients at a reduced fee because you’re going to promise a certain number of clients to be able to come to them. So they’re going to make money just because of numbers of athletes as opposed to how much they charge per athlete. So they’re going to give you a discount because of the group setting you’re bringing to them.

So you may be able to work this out in such a way that you can kind of cover all the bases. You can get the athlete’s bike fit the way it’s supposed to be, or their nutrition, or any number of other things that may be going on here, to a way that you’re satisfied with, without sacrificing the athlete’s performance in the process of doing that, by leaving them open to somebody who’s going to [have] a very haphazard way of dealing with their nutrition or their bike fit.

So, give it a lot of thought, but what you want to make sure you’re doing is not jeopardizing your business at the same time that you’re trying to make a few more bucks. But if you’ve got a skill, and you can use it, and you can make money off of it, then figure out a way to go about doing that.