Business of Coaching

Over his long tenure at CTS, Jim Rutberg has seen the coaching profession evolve amid an ever-growing industry. He identifies best practices for coaches, individually and collectively.

Mike Norton leaned into his love of crunching numbers and applying science to differentiate his coaching services and offer more value for athletes.

Expect the emergence of artificial intelligence and new tech to accelerate potential for the business and execution of coaching.

As pro athletes redefine the limits of performance, coaches are continually refining their strategy and leading a collaborative effort.

Supporting performance at the highest level will cost you time and money. Coach Joe Friel shares a balanced approach to the high-stakes game of working with pro athletes.

Today’s coaches enjoy a greater demand for services and steeper competition for clients. Choose a direction for your business and be patient in getting there.

Coach Scott Saifer discusses what it takes to work with athletes who might lack ability or motivation, or both.

By coaching athletes of all levels and aspirations, Christine Schirtzinger has learned how to build a better business—and be a better coach.

These Playbooks are free downloads that augment the useful content in The Craft of Coaching with Joe Friel through deeper dives into specific aspects of coaching.

Find out how successful coaches navigated the challenges of getting started, becoming profitable, marketing for growth, and building a team into long-lasting businesses.

Joe Friel explores the pros and cons of different options available to coaches, both online or face-to-face. Consider the quality of the service you deliver, the time investment, what it’s worth, and the level of expertise required.

Coach Philip Hatzis is in the business of positioning coaches for growth, both professionally and financially. He describes the mindset that every coach needs to embrace before they can effectively grow their business.

When and why did you start a coaching business?   I started the business in 2010 while at university. Initially, I was all set to go into the Army. However, Tri Training Harder took over. A couple of friends and I set up the business to get some work experience as we needed a summer internship […]