Polarized Training Pathway
In collaboration with Dr. Stephen Seiler, the “father of polarized training,” we have curated everything you need to know about the 80/20 training method.
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Coaching > Endurance Coaching
Establishing a Positive Coach-Athlete Relationship
For the coach-athlete relationship to be successful, it must be rooted in trust, and trust is earned or compromised from Day 1. Begin any new client relationship with the end in mind.
Coach-Athlete Communication
Coach Melissa Mantak prioritizes communication with her athletes above all else, particularly in the onboarding process. Find out more about the different levels of coaching she offers at The Empowered Athlete, and how communication plays out.
How to Protect Your Time
Managing athletes requires time management skills. Coach Ryan Bolton balances the needs of his pro athletes, age groupers, and a team of coaches. He talks with Joe Friel about his screening process and the groundwork that goes into a positive athlete-coach relationship.
The Secret to Retaining Athletes
Client retention comes down to two things: 1) the athlete’s longevity in the sport, and 2) the coach’s ability to evolve with the athlete over time.
What Was It Like to Be Coached by Joe Friel?
Ryan Bolton was coached by Joe Friel for the duration of his career as a pro triathlete. He reflects on what made that relationship work and the lessons he took from it in establishing his own coaching business.
Expanding Your Coaching Services
More coaches are seeking partnerships with outside experts to better meet the needs of their athletes. Find out how these partnerships work best, giving even the “maverick” coach a competitive advantage.
How Adding Athlete Services Leads to Maximal Gains
Coach Grant Holicky describes how athletes are impacted by the additional experts and services that coaches make available to them.
A Roadmap for Working with Nutritionists
Coach Ryan Kohler talks with Joe Friel about how to help athletes navigate the misinformation around nutrition by partnering with the right experts.
One Team’s Strategy for Dynamic Athlete Services
With more ways to deliver individualized training, coaches are well-positioned to reach more athletes.
The Value of Business Services
Many coaches are happy to focus their energy on coaching, not running a business. Some coaches choose to outsource specific tasks through business services.
The Craft of Coaching Playbooks
These Playbooks are free downloads that augment the useful content in The Craft of Coaching with Joe Friel through deeper dives into specific aspects of coaching.
USA Cycling Coaching Quarterly Conversation, May 2022
Watch the recording of the May 6, 2022 Quarterly Conversation featuring Mike Ricci, on the business of coaching, and Jon Tarkington, on the state of coaching education.
4 // The Business of Coaching
Find out how successful coaches navigated the challenges of getting started, becoming profitable, marketing for growth, and building a team into long-lasting businesses.
Different Business Models for Coaching
Joe Friel explores the pros and cons of different options available to coaches, both online or face-to-face. Consider the quality of the service you deliver, the time investment, what it’s worth, and the level of expertise required.
Build a Solid Platform for Growth
Coach Philip Hatzis is in the business of positioning coaches for growth, both professionally and financially. He describes the mindset that every coach needs to embrace before they can effectively grow their business.
Coach Philip Hatzis: From Training Camps to Training Coaches
When and why did you start a coaching business? I started the business in 2010 while at university. Initially, I was all set to go into the Army. However, Tri Training Harder took over. A couple of friends and I set up the business to get some work experience as we needed a summer internship […]
Making Money as a Coach
Gordo Byrn used his racing career to build a coaching business. It started as a side gig to cover his racing habit, but, like many coaches, eventually he had to figure out how to turn a profit . . . and fast. Coming from the world of finance, Gordo brings a unique perspective to the business of coaching.
Finding the Value of Your Time
Your billable rate is a key metric that will inform nearly every decision that you need to make in running a business. Gordo Byrn applied the same approach he took with his financial consulting business to his coaching business.