Knowledge Base

FTL The Craft of Coaching Content

Subtopic Filter

FTL The Craft of Coaching Content > Running

Black and white image of runners straining to cross the finish line.

The History of Run Training

The timely combination of running facilities and stopwatches gave running a leg up on other endurance sports, inviting more structured training and innovation.

David and Megan Roche on a trail with their dog.

You Are Born for Coaching

The backstory of SWAP Running attests to the value of curiosity, naivety, and a good dose of grit. David and Megan Roche channeled their love for the sport into a coaching business with a reputation for winning.